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	<title>Generation Interim &#187; Management</title>
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	<link>http://www.generationinterim.com</link>
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		<title>Human Resources Management: the Key Issues</title>
		<link>http://www.generationinterim.com/human-resources-management-the-key-issues/</link>
		<comments>http://www.generationinterim.com/human-resources-management-the-key-issues/#comments</comments>
		<pubDate>Sun, 16 May 2010 06:47:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Baker's Dozen]]></category>
		<category><![CDATA[Business Performance]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[business services]]></category>
		<category><![CDATA[cornerstone business services]]></category>
		<category><![CDATA[financial industry HR]]></category>
		<category><![CDATA[hr reports]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/human-resources-management-the-key-issues/</guid>
		<description><![CDATA[A prosperous business depends heavily on the efficient management of individuals. You may learn and develop these techniques. Having a natural affinity for communicating with people may be an advantage, all the same you can do many things to make this process simple.]]></description>
			<content:encoded><![CDATA[<p>Competent <a href="http://www.cornerstoneondemand.com/integrated-talent-management">people management</a> is critical for business success. With a little effort you may learn and improve these techniques. It can be a plus to have a innate affinity for communicating with people, however there are some things you can do that will facilitate the process. Relationship Development: Start by using the names of the employees. Speak to people; get eye contact when you&#8217;re talking. Develop a respectful attitude, also do pay attention to what the other person has to say, regardless of whether you are in agreement or not. Developing listening skills is among the best things you can do to improve your human resource management skills. Welcome any contributions from team members. Live up to promises: Keeping your word is crucial. When your word is broken, it will ruin trust, and if they can&#8217;t trust you employees certainly won&#8217;t perform at their best. Everytime you say something or give your word on something, do be sure you can deliver or don&#8217;t bother giving your word at all. You will discover, if your people can&#8217;t count on you, you can be assured they will behave in the same way.</p>
<p>Feedback is essential: Feedback should be a two way process. People management skills mean being receptive to all feedback. If you can prove that you are accessible and receptive, you prove that other&#8217;s thoughts are important to you, your views will be respected in the same manner. Open discussion also promotes creative troubleshooting, ways of accomplishing goals, and strengthens the bonds of an excellent team. If your team have a voice, every team member takes ownership of the outcome of the project. Communicating is essential: Good communication is the key to dealing with employees skilfully. Maintaining an open door policy, apply good listening skills, remember to welcome employees to express their ideas, and permit team members an equal voice. The team must be encouraged to talk to one another not only with you. The sharing of thoughts is essential in the creative process, if the staff communicate well, it becomes much easier to discover any issues before they may present a problem, and corrections may be implemented before things get out of hand. Acquiring these skills may require some time, however the payoff is worth it. By building the bonds of a good team and developing effective listening skills, a successful business can be achieved.</p>
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		<item>
		<title>Here&#8217;s Some Useful Tips re Fire Safety Regulations</title>
		<link>http://www.generationinterim.com/heres-some-useful-tips-re-fire-safety-regulations/</link>
		<comments>http://www.generationinterim.com/heres-some-useful-tips-re-fire-safety-regulations/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 19:50:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[hse]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/heres-some-useful-tips-re-fire-safety-regulations/</guid>
		<description><![CDATA[It's a common misconception in more than a few companies that, by giving each employee training in safety in the working environment, they now have everything they need to cope with a disaster. Realistically though, a basic education in safety regulations and risk asessment simply is not enough. Equipping workers, hiring good supervision and encouraging regular practise are fundamental to the safety of staff.]]></description>
			<content:encoded><![CDATA[<p>Numerous managers feel that, when each and every member of staff has decent health &#038; safety instruction, they have everything they require to cope with an incident. Realistically though, an education in health &#038; safety regulatory affairs simply isn&#8217;t sufficient. Equipping staff, providing good supervision and promoting regular safety drills are all important factors. An employee in a supervisory capacity has an even larger role to play than just supervising the shop floor. Your choice of supervisor needs to be a skilled communicator, they should also believe that training is crucial. In addition to observing all of the rules and laws, a supervisor&#8217;s role also often includes checking up on employee efficiency. Naturally it isn&#8217;t easy to do all this at once. The supervisor must have an excellent knowledge of the industry and the product as well as a high standard of understanding of the safety laws, risk assessment, and emergency assistance techniques.</p>
<p>It just is not sufficient to send your staff to a health &#038; safety training program. They must practise risk assessment and the identification of hazards. Staff in addition need a firm grasp of the steps necessary to remedy the situation and also how best to cope when anything goes wrong. Not until these processes become second nature are staff properly educated. Instruction is in reality ineffective if you don&#8217;t purchase the necessary safety equipment. When they do not possess the appropriate apparatus or alternatively should they find out that supplies are broken in a crisis, all the education in the world isn&#8217;t going to help them. Regularly scheduled maintenance of your apparatus is a necessity. When you have a fault with your safety apparatus, get it mended or call out a service engineer as quickly as possible. Proper <a href="http://healthandsafetypolicy.info/?cat=8">health &#038; safety</a> education is vital to the well being of your workers, but in addition they also need to have good quality apparatus, the opportunity to practise, and a knowledgeable supervisor who gets everyone charged up about being healthy at work. When you put this advice into practice you should find that health &#038; safety legislation will soon become a normal component of working life instead of an inconvenience that staff have to make an effort to remember.</p>
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		<item>
		<title>Improving Your People Management Skills</title>
		<link>http://www.generationinterim.com/improving-your-people-management-skills/</link>
		<comments>http://www.generationinterim.com/improving-your-people-management-skills/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 00:48:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Performance]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[human resources software]]></category>
		<category><![CDATA[on demand saas]]></category>
		<category><![CDATA[software as a service]]></category>
		<category><![CDATA[talent management]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/improving-your-people-management-skills/</guid>
		<description><![CDATA[Success in the modern business environment depends on effective people management skills. These skills may be improved and learned. It can be a plus to have a intuitive affinity for getting along with people, even so you can do numerous things that will make this procedure easy.]]></description>
			<content:encoded><![CDATA[<p>Success in the modern business world depends to a great extent on effective people management skills. You may succeed in improving in these skills. Having a natural skill for communicating with people and forming relationships is an advantage, nevertheless there are a few skills you can do to make this procedure simple.</p>
<p>Relationship Development: Start by remembering an individual&#8217;s name. Talk to employees; get eye contact when you are talking. Do be respectful, also pay attention to the other person&#8217;s opinion, even if you disagree or have another viewpoint. The development of listening skills is among the most important things you may do to better your <a href="http://www.cornerstoneondemand.com/integrated-talent-management">people management</a> skills. Be sure to receive any input from your co-workers. Keep your promises: Keeping your promises is key. When a promise is broken, it can damage trust, and without trust employees won&#8217;t give you their best. Each time you give a commitment or make a promise about something, ensure you can deliver or don&#8217;t bother giving your word at all. You&#8217;ll find, if you can&#8217;t be counted upon, you can be assured they will behave in the same manner.</p>
<p>Be open to any observations: It&#8217;s a two-way street. People management skills mean being open to all feedback. Being accessible and open shows that other people&#8217;s thoughts count, your ideas will be valued in return. Frank discussion also furthers novel ways of doing business, innovative methods of achieving the mission of the business, and improves the team dynamic. If team members have a voice, the success of the business will become important to each employee. Communication is important: Managing employees comes down to the same thing &#8211; good communication. Be approachable, listen closely to people, keep an open mind, and encourage each of your team to express their opinions. Staff must be inspired to speak with each other not just with you. The exchange of ideas is important in the creative process, and when the team communicate effectively, it is easy to discover any issues before they become problems, and measures can be applied before matters get out of hand. A little time is needed, nevertheless the payoffs far outweigh the work. Through encouraging a good team dynamic and demonstrating good listening skills, you can easily have the best in business success.</p>
]]></content:encoded>
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		<title>Employment Verification Better than Ever Thanks to Technological Advancements</title>
		<link>http://www.generationinterim.com/employment-verification-better-than-ever-thanks-to-technological-advancements/</link>
		<comments>http://www.generationinterim.com/employment-verification-better-than-ever-thanks-to-technological-advancements/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 08:56:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Performance]]></category>
		<category><![CDATA[Information Portal]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[employee veri]]></category>
		<category><![CDATA[employee verification check]]></category>
		<category><![CDATA[employee verification services]]></category>
		<category><![CDATA[Employment Verification]]></category>
		<category><![CDATA[employment verification check]]></category>
		<category><![CDATA[employment verification questions]]></category>
		<category><![CDATA[employment verification services]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[outsourcing employment verification]]></category>
		<category><![CDATA[veratrack]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/employment-verification-better-than-ever-thanks-to-technological-advancements/</guid>
		<description><![CDATA[Many businesses now outsource their Employment Verification to an outside source. This is the newest and most effective method of Employment Verification. You simply hire a complany that sets up a company account for you and handles all of verification the work. They bill based on the total of Employment Verification necessary per month. You [...]]]></description>
			<content:encoded><![CDATA[<p>Many businesses now outsource their <a href="http://www.veratrack.com">Employment Verification</a> to an outside source. This is the newest and most effective method of Employment Verification. You simply hire a complany that sets up a company account for you and handles all of verification the work. They bill based on the total of Employment Verification necessary per month. You simply provide them with the applicants and and proper applicant authorization.</p>
<p>A recent study suggests that it is not unusual for a human resources employee to spend eight out of forty hours in a week tracking Employment Verification. Fortunately, for all involved, a company named VeraTrack has invented a solution that takes the trouble and the worry out of these mundane tasks. As a nod to the Information Age, VeraTrack offers an automatic system that is controlled over the internet through a web portal. As a client, you would create an account, log in, request the applicant&#8217;s authorization, and then begin the Employment Verification process.</p>
<p>If you are a large company and intend to use this system often, your costs should start at around $5 per verification.  If you are a smaller company that requires less usage of this system, you can expect to pay a little more per verification. Any way you look at it, you can see that this is a cost-effective process in many ways. If you have to make the calls yourself and do all the verification, it costs you invaluable time as well as any extraneous Employment Verification costs. Obtain more information online on how you can make this process easier, faster, safer, more efficient and more effective for yourself and your business.</p>
]]></content:encoded>
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		<item>
		<title>Something for Everyone to Take Notice of &#8211; Safety in the Workplace</title>
		<link>http://www.generationinterim.com/something-for-everyone-to-take-notice-of-safety-in-the-workplace/</link>
		<comments>http://www.generationinterim.com/something-for-everyone-to-take-notice-of-safety-in-the-workplace/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 22:16:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Web Of Health]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/something-for-everyone-to-take-notice-of-safety-in-the-workplace/</guid>
		<description><![CDATA[Nowadays many human resource managers believe that, by providing employees with training in health and safety, they have everything they need to cope with a catastrophe. The truth of the matter is that, irrespective your industry, basic education in health and safety regulatory affairs simply isn't sufficient. Equipping your staff, providing good supervision and facillitating frequent practise are crucial to the safety at work.]]></description>
			<content:encoded><![CDATA[<p>Nowadays numerous managers believe that, by giving each member of staff training in occupational health and safety, they are sufficiently prepared for any situation. In reality however, basic instruction in health and safety regulatory affairs simply is not adequate. You need to supply your staff with competent supervision, not to mention provide the right safety gear and give them the chance to practice. Your staff must have an approachable supervisor to oversee staff performance, but this person must also play a greater purpose on the floor. A supervisor should be very enthusiastic, they should also see health and safety education as great. As well as checking compliance with health and safety legislation, the supervisor must furthermore make sure that employees perform all their tasks to the best of their abilty. This isn&#8217;t a easy job. Good industry knowledge is needed in a supervisory job as well as a high standard of experience with <a href="http://healthandsafetypolicy.info/?cat=15">safety regulations</a>, risk assessment, and CPR.</p>
<p>Offering basic training in health and safety actually isn&#8217;t adequate for your staff. They need to practise risk assessment and the recognition of hazards. They need to know how to eradicate hazards and knowing what to do when anything goes wrong. Not until these procedures become second nature are workers completely protected. Education is by all accounts useless if you don&#8217;t keep safety gear. Without the right supplies or alternatively if employees see that equipment is damaged when they really need them, the education your staff have undergone will have been wasted.</p>
<p>It&#8217;s a good idea to check on a regular basis to make certain you possess everything you need and also that it&#8217;s functioning well. When your gear does not come up to the relevant criteria, ensure it is mended or serviced as soon as you can.</p>
<p>Health and safety education is essential for the health of your staff, but they also must have the right apparatus, the opportunity to practise, and a supervisor who can motivate your staff. Only then will observing health and safety legislation will before long be a normal part of life in the workplace instead of an inconvenience for everyone to think about all the time.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Talent Management: a Few Important Issues</title>
		<link>http://www.generationinterim.com/talent-management-a-few-important-issues/</link>
		<comments>http://www.generationinterim.com/talent-management-a-few-important-issues/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 18:34:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Performance]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[hr systems software]]></category>
		<category><![CDATA[hrm]]></category>
		<category><![CDATA[human resources]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/talent-management-a-few-important-issues/</guid>
		<description><![CDATA[Talent management is very important in attaining the best in your business success. These skills may be improved and learned. It may be an advantage to have a intuitive affinity for people, but there are some skills you can learn that will make this procedure simple.]]></description>
			<content:encoded><![CDATA[<p>A prosperous business depends heavily on effective <a href="http://www.cornerstoneondemand.com/integrated-talent-management">people management</a> skills. You may succeed in learning these techniques. It may be an advantage to have a innate affinity for getting along with people, but you can do numerous things that will make this procedure easier.</p>
<p>Relationship Development: Start by memorizing staff&#8217;s names. Engage in conversation; look people in the eye during a conversation. Show respect, in addition be attentive to the other person&#8217;s point of view, even if you disagree or have a different point of view. The development of the ability to listen is among the best things you can do to develop your talent management skills. Be sure to welcome any input from team members. Live up to promises: Don&#8217;t give promises you will not fulfill. If a promise is broken, it can destroy trust, and nobody will give you their best if they can&#8217;t trust you. When you say something or give your word on something, you are wasting your time and effort unless you follow through. The truth is, if your people can&#8217;t depend on you, you can be sure they will act in the same way.</p>
<p>Welcome feedback: Feedback should be a two way process. Human Resources management skills mean being open to all feedback. Being accessible and receptive proves that other&#8217;s views are important to you, your opinions will be appreciated in return. Supporting conversation also encourages growth of novel ways of thinking, ways of fulfilling the goals of the company, and develops the company in general. By giving the team to express their ideas, every member invests in the outcome.</p>
<p>Promote communication: Communication is central to dealing with staff effectively. Be approachable, listen intently to people, retain an open mind, and allow team members a chance to speak. Staff should be inspired to speak to each other as well as with you. The growth of any business relies heavily on the open exchange of opinions, when the staff communicate well, you can discover any problems at an early stage, allowing corrective action to be taken to prevent further problems.</p>
<p>Developing these techniques may take time, but the payoffs far outweigh the effort. Through establishing the bonds of a good team and demonstrating effective listening skills, a thriving business will be accomplished.</p>
]]></content:encoded>
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		<item>
		<title>3 Things to Look For in a Debt Management Company Online</title>
		<link>http://www.generationinterim.com/3-things-to-look-for-in-a-debt-management-company-online/</link>
		<comments>http://www.generationinterim.com/3-things-to-look-for-in-a-debt-management-company-online/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 00:48:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/3-things-to-look-for-in-a-debt-management-company-online/</guid>
		<description><![CDATA[Debt management companies give you the tools to get yourself out of debt, so you can start saving for your future. There are several companies online that offer to help you manage your debts, but not all of them are created equal.  There are 3 important things to look for in a reputable online [...]]]></description>
			<content:encoded><![CDATA[<p>Debt management companies give you the tools to get yourself out of debt, so you can start saving for your future. There are several companies online that offer to help you manage your debts, but not all of them are created equal.  There are 3 important things to look for in a reputable online debt management company.  With so many online debt management companies available, you don&#8217;t have the options to shop around for a company you are comfortable working with.</p>
<p><b>Look for a company that has a good record of negotiating with lenders.</b></p>
<p>Debt settlement companies negotiate with credit card companies to reduce the amount you owe, often by getting you lower interest rates or having fees and penalties dropped.  Make sure that the company you choose has a history of significantly lowering what its clients owe.  If they don&#8217;t seem to be able to negotiate much off of the debt, shop around for a company that can.</p>
<p><b>Look for a company that will help you have your debts paid off in three years or less.</b></p>
<p>If their plan takes you longer than three years to payback your credit card debt, it isn&#8217;t worth your time.  Either they haven&#8217;t negotiated your debt down far enough with the credit card companies, or they haven&#8217;t secured you a low enough interest rate that allows you to make substantial payments each month on the principle amount of your debt.</p>
<p><b>Make sure that the company you deal with understands your budget when it sets up your payment plan. </b></p>
<p>While you want to pay off your debts in the shortest amount of time possible, you also have to live while you are doing it.  While you may be expected to cut back on some things, you hate to eat, pay rent, and provide for your other needs.  Make sure that the company you deal with understands the limits of your budget and is willing to work with in those parameters.</p>
<div style="float: right; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"></div>
<p>Carrie Reeder is the owner of <a href="http://www.abcloanguide.com" rel="nofollow">http://www.abcloanguide.com</a>, an informational website about various types of loans online.</p>
<p>View Our Recommended Debt Management Companies Online.</p>
<p>Also, view our recommended Home Equity Line of Credit lenders online.</p>
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		<title>Kitchen Design Trends: What&#8217;s Hot for Your Kitchen?</title>
		<link>http://www.generationinterim.com/kitchen-design-trends-whats-hot-for-your-kitchen/</link>
		<comments>http://www.generationinterim.com/kitchen-design-trends-whats-hot-for-your-kitchen/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 08:26:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/kitchen-design-trends-whats-hot-for-your-kitchen/</guid>
		<description><![CDATA[So, you have just made the decision to remodel the kitchen! No decision about your home environment is more important because of the key activities that take place in the kitchen. Now is the time to do a little personal research and find out what your options are.
Exploring Space in Your Kitchen
The larger the space, [...]]]></description>
			<content:encoded><![CDATA[<p>So, you have just made the decision to remodel the kitchen! No decision about your home environment is more important because of the key activities that take place in the kitchen. Now is the time to do a little personal research and find out what your options are.</p>
<p><b>Exploring Space in Your Kitchen</b></p>
<p>The larger the space, the easier it is to outfit your kitchen for a modern multi-tasking family. But, not all kitchens are large enough to blend task areas. A qualified and experienced kitchen planning specialist may be able to help you &#8220;find&#8221; additional square footage you didn&#8217;t realize you have by removing a wall, opening a closet or raising the ceiling.</p>
<p>Add critical space to your kitchen by carefully planning your cabinets to include features that store the kinds of items you have. Many and varied special cabinets or cabinet inserts are available for every imaginable storage need.</p>
<p><b>Universal Kitchen Design</b></p>
<p>The emphasis on ease-of-use in public buildings prompted by the Americans with Disabilities Act is prompting a growing trend in the housing market, too. Whether you have a disabled person in your family or not, everyone can benefit by keeping Universal Design principles in mind when planning a new kitchen. Innovations like those in KraftMaid&#8217;s Passport Cabinetry make it simple to be sure all functions in the kitchen can be easily performed by any family member regardless of stature or physical capabilities.</p>
<p><b>Five Tips for Universal Design in Your Kitchen</b></p>
<ol>
<li>Universal Design means planning the spaces that everyone finds easy to use
<li>One of the most basic principles of kitchen design is offering a variety of work top heights
<li>Beauty does not need to be sacrificed for functionality. Both are important and can work together to create an ambient environment
<li>Place kitchen appliances where they can be easily reached and allow use by a seated person
<li>Be sure kitchen cabinet doors and pull-outs increase access rather than impede it, if there is a wheelchair user in your family
 </ol>
</p>
<div style="float: right; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"></div>
<p>SuperKitchens offers practical, time-tested kitchen remodeling ideas that guide you in kitchen design with articles and tips on planning and designing your kitchen.  Visit <a href="http://www.SuperKitchens.com" rel="nofollow">http://www.SuperKitchens.com</a> today.</p>
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		<item>
		<title>Would You Bet on Your Brand? &#8211; Three Strategies for Winning at Brand Poker</title>
		<link>http://www.generationinterim.com/would-you-bet-on-your-brand-three-strategies-for-winning-at-brand-poker/</link>
		<comments>http://www.generationinterim.com/would-you-bet-on-your-brand-three-strategies-for-winning-at-brand-poker/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 10:53:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>

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		<description><![CDATA[It seems you can&#8217;t turn on the TV without seeing some sort of World Series of Poker contest.  Poker, especially, Texas Hold &#8216;Em, has become extremely popular.  It&#8217;s not for crusty old men anymore.  Poker has a new brand &#8211; it is now young, hip and cool.   When branding your [...]]]></description>
			<content:encoded><![CDATA[<p>It seems you can&#8217;t turn on the TV without seeing some sort of World Series of Poker contest.  Poker, especially, Texas Hold &#8216;Em, has become extremely popular.  It&#8217;s not for crusty old men anymore.  Poker has a new brand &#8211; it is now young, hip and cool.   When branding your business, take a lesson from poker.  See, match, and push are poker terms that can have major impact on your brand.  Below is a review of how you can use these traditional poker terms to raise the level of your brand-poker game.</p>
<p>1) See &#8211; Have a clear vision of what you want your brand to become.  If you can see it, you can achieve it.  I once heard a story about a reporter speaking to Roy Disney, at the opening of Disney World.  The reporter commented that it was sad Walt was not alive to see Disney World.  Walt&#8217;s brother quickly replied, &#8220;if Walt had never seen this, you wouldn&#8217;t be seeing it now!&#8221;  Where do you see your brand in a perfect future?  Can you describe it down to the smallest details?</p>
<p>2) Match &#8211; Be certain your actions fit with your brand.  Good marketing is not always good marketing.  A guy in a chicken suit may be a great way for a new chicken store to promote awareness.  However, it would not fit for a new financial adviser office.  The fit isn&#8217;t there.  Associations and partnerships are just as important to match with your brand.  You don&#8217;t see Tommy Hilfiger apparel on the shelves at Walmart.  It simply would not be a good fit.  The brands are too different.</p>
<p>3) Push &#8211; Lean into your limits.  Sometimes limits are just there because no one has the courage to test them.  Starbucks took coffee out of the deli and well, you know the rest of the story.  It is safe to assume there were naysayers that laughed at such an idea!  There are coffee addicts all over the world thankful that some businesses push the limits.  Perhaps there are aspects of your product or service that have not been exploited for all of their value.</p>
<p>Follow all three strategies and you are sure to notice a sharp improvement in your brand-poker game.  If your brand-poker game is strong, your business is sure to be stacking lots of chips!</p>
<p>Traditional poker definitions:</p>
<p>See &#8211; To call in the final round of betting.</p>
<p>Match &#8211; To put in the pot an amount equal to that already there.</p>
<p>Push &#8211; When a new dealer replaces an existing dealer at a particular table.</p>
<div style="float: left; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"></div>
<p>Kevin Kearns is a small business branding coach. He holds a Master of Science degree in Organization Development and is a member of the Coachville Graduate School of Coaching. With a mixture of hands-on experience, research, and FUN, Kevin helps you become the only choice for your customers.</p>
<p>Visit <a href="http://www.kevinkearns.com" rel="nofollow">http://www.kevinkearns.com</a> to join The Branding Bunch &#8211; a community made up of small business owners that want to grow their business the easy way.</p>
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		<title>Hiring the Right Graphic Designer for Your Small Business</title>
		<link>http://www.generationinterim.com/hiring-the-right-graphic-designer-for-your-small-business/</link>
		<comments>http://www.generationinterim.com/hiring-the-right-graphic-designer-for-your-small-business/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 01:20:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.generationinterim.com/hiring-the-right-graphic-designer-for-your-small-business/</guid>
		<description><![CDATA[Every small business needs it, but not many have it. I am not talking
about cash flow, clients or even your product or services to sell. Yes, all
of these things are absolutely necessary. But, what I am talking about is
something most small business owners overlook. It is the need to hire
an expert graphic designer.
In a highly [...]]]></description>
			<content:encoded><![CDATA[<p>Every small business needs it, but not many have it. I am not talking<br />
about cash flow, clients or even your product or services to sell. Yes, all<br />
of these things are absolutely necessary. But, what I am talking about is<br />
something most small business owners overlook. It is the need to hire<br />
an expert graphic designer.</p>
<p>In a highly competitive marketplace, hiring an expert graphic designer<br />
can mean the difference in whether your product or service stands out<br />
and gets noticed or in having it lost in the fanfare generated by your<br />
business rivals.</p>
<p>Now, more than ever, hiring an expert to create your marketing and<br />
communication materials (also called collateral materials) is one of the<br />
most vital ingredients in the success of your small business.</p>
<p>Hiring the right graphic designer &#8212; a true expert &#8212; is a bit more involved<br />
than just randomly choosing someone from the Yellow Pages or hiring<br />
your third cousin because he is creative and owns a new computer.</p>
<p>If you are not careful, you may find yourself hiring the wrong person for<br />
the wrong reasons, which may cause more harm than good to your<br />
small business.</p>
<p>This is a big deal. After all, this person will be creating the look and<br />
identity of your small business seen by all of your prospects and<br />
customers. It is essential that you don&#8217;t just hire anyone.</p>
<p>Here are five things you need to do in hiring the RIGHT graphic<br />
designer for your small business.</p>
<p>Number 1: Understand that graphic design is an investment, not an<br />
expense. This investment will pay huge dividends for the image of your<br />
business and in determining its future success. You need to be willing to<br />
invest in hiring a qualified, experienced professional, rather than hiring<br />
the cheapest person you can find. The old adage that&#8230;you get what you<br />
pay for&#8230;is genuinely true.</p>
<p>Naturally, your budget is an important issue in choosing a designer. I am<br />
not saying you need to fork over thousands upon thousands of dollars to<br />
the person you hire. But, if you hire the cheapest you can find and shop<br />
on price alone, I promise, you will get exactly what you pay for.</p>
<p>Number 2: Not all graphic designers are created equal. Just because<br />
someone says that he/she is a graphic designer doesn&#8217;t mean that the<br />
person is necessarily worth his/her salt. The key here is to examine that<br />
person&#8217;s portfolio of work.</p>
<p>Graphic design is more than pretty pictures or cool graphics. It is a visual<br />
means of solving complex business problems by communicating the<br />
essence of your business message and personality. Therefore, when<br />
you are looking at the designer&#8217;s portfolio don&#8217;t just take a quick look.<br />
Dig in and ask many questions about the work.</p>
<p>What was the design problem? How was it solved? What was the<br />
concept behind the design solution? Why were the colors chosen? Why<br />
was the format chosen? What were the results? Was the client satisfied?</p>
<p>If the designer can&#8217;t answer these questions or answers with &#8220;I did it this<br />
way because it looks cool&#8230;&#8221; or &#8220;I used yellow because it is my favorite<br />
color&#8230;&#8221; move on.</p>
<p>Number 3: Hire a designer with experience. Someone fresh out of<br />
design school may be enthusiastic about working for you, but may not<br />
be the best investment you can make.</p>
<p>You should hire a designer who has, at the very least, three or more<br />
years of real world experience under his/her belt.</p>
<p>The more experience a designer offers, the better he/she will be able to<br />
steer you away from potential headaches and pitfalls. An experienced<br />
designer can suggest ways to handle your project that you may never<br />
have thought of before.</p>
<p>A seasoned designer will also have a good idea of what works and what<br />
doesn&#8217;t work, such as the best way to format a direct mail piece or which<br />
colors and fonts work best in conveying the message and feeling you<br />
are trying to communicate.</p>
<p>Experience relates back to the first point I made. Hiring an experienced<br />
designer is a better investment of your marketing dollars.</p>
<p>You probably wouldn&#8217;t feel comfortable hiring someone with little<br />
experience in medicine to perform surgery on you&#8230;the same can be<br />
said for hiring a designer. Essentially a designer is performing surgery<br />
on your business by constructing the look and feel of your design<br />
project.</p>
<p>Bottom line: real world experience is priceless.</p>
<p>Number 4: Check references. If the designer you are considering has<br />
done a stellar job for previous and/or current clients, that professional<br />
should not hesitate in giving you names of people that attest to that fact.<br />
No references should be taken as a big red flag.</p>
<p>When contacting references, which you should, ask questions about the<br />
overall experience with the designer.</p>
<p>Is the designer a professional? Would you use the designer again? Do<br />
you feel you got your money&#8217;s worth? Did he/she deliver the project<br />
within the timeframe and the budget upon which was originally agreed?<br />
Does the finished piece solve your problem? Ask, as many questions as<br />
you think will apply to your particular situation.</p>
<p>Number 5: Honestly discuss your budget. Budget is usually the<br />
proverbial 800-lb gorilla in the middle of the room. Most everyone has a<br />
budget in mind, but not many want to discuss it.</p>
<p>If you have done steps one through four, you will be close to hiring<br />
someone that is not a trained sales killer and is not just interested in<br />
taking all of your money, so you can be open and honest with them.</p>
<p>Having a candid discussion with the designer about what you can<br />
practically afford is vital, because:</p>
<p>First: It lets both of you know, right off the bat, whether you can work<br />
together. You won&#8217;t waste time wondering&#8230;how much is this going to<br />
cost me or do I have the money to hire this person?</p>
<p>Second: It will allow for a discussion of what you can expect in<br />
exchange for the money you will spend.</p>
<p>Obviously, the key is to hire a designer that can work within your budget.</p>
<p>To do that, you MUST have an honest and open discussion about<br />
money. No one wants a last minute surprise about what it will cost to<br />
work together.</p>
<p>One last thing&#8230;</p>
<p>You should view the graphic designer you hire as your strategic<br />
business partner and an invaluable member of your team. Sure, you can<br />
hire a pro just once to create only one specific design solution, but hiring<br />
a graphic designer with a rich breadth of capabilities and experience<br />
that you can tap into repeatedly is a much wiser investment.</p>
<p>As a small business owner, you have a vision, opportunity and direction<br />
for your business. The designer&#8217;s job is to come along side you and<br />
develop the best visual solution to fulfill that vision, opportunity and<br />
direction.</p>
<p>It is your brand. It is your image. It is your business message that the<br />
designer will be communicating visually. Make sure whomever you hire<br />
aligns with these key points discussed.</p>
<p>Hiring the RIGHT graphic designer really is THAT important.</p>
<div style="float: left; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"></div>
<p>Jeanna Pool is President of CATALYST creative, inc., located in Denver,<br />
Colorado. She helps small business owners who are really good at<br />
what they do, but struggle to market their services effectively to attract<br />
more clients on a consistent basis. She can be contacted at<br />
<a href="http://www.catalystcreativeinc.com" rel="nofollow">http://www.catalystcreativeinc.com</a> or call<br />
303.380.9100.</p>
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